Due by March 03, 2023 by 11:59 PM (PST)
Questions Due: January 19, 2023
Central Coast Community Energy ( CCCE) seeks to implement an advertising campaign that increases public awareness of its brand, mission, and the benefits of CCCE service; to increase customer engagement, increase customer participation in CCCE Energy Programs, and to demonstrate the progress that CCCE together with its customers has made toward agency goals: reducing emissions, contributing to a cleaner and more reliable grid, keeping rates affordable and fair, and reinvesting in the communities served. Increasing traffic to website, growing social network, and increasing public participation in publicly held board meetings are also desired. CCCE is seeking qualified, regional advertising firms to submit proposals for an awareness-oriented marketing campaign, based on this Request for Proposals (RFP). Central Coast Community Energy desires, whenever possible, to contract with qualified small and local vendors to provide goods and services to the agency. The goal of this project is to raise awareness as noted by designing an advertising campaign that drives a clear brand message, and by creating all related advertising assets to be activated across all relevant advertising mediums. And ultimately, to stand CCCE up as a valuable community resource. Additionally, this work will translate to updating CCCE informational print and digital collateral as noted in scope.